If you’re a regular at Elizabeth City Centre and a lover of all things sparkly, there’s a good chance you’ve met Sarah-Rose, Manager of Prouds The Jewellers. With more than 15 years of experience working within the centre, Sarah-Rose has become a familiar and trusted face in the community, one she holds close to her heart. “Elizabeth is a special place. It’s more than where I work - it’s where I’ve built lasting connections that mean so much to me,” she says.

Prouds The Jewellers is more than just a jewellery store. With community and connection at the heart of everything they do, Sarah-Rose and her team are there for life’s biggest milestones - from heartfelt proposals and wedding journeys to being a comforting presence in more difficult times. “This is a huge part of why I love my job so much. I’ve been a part of so many special moments in my time here, ones I will always treasure.” In 2023, Prouds celebrated 130 years of quality and service - a true testament to their enduring commitment to their customers.

If you’re feeling overwhelmed by their incredible selection, Sarah-Rose recommends choosing with your heart. “A piece of jewellery is such an emotionally tied moment. Every piece has a story to tell; we are here to help tie your story to that special piece.” When in doubt, the Alora Collection is a fan favourite; one the whole Prouds team can’t get enough of! “Our Alora Collection showcases beautifully selected pieces of the most magnificent lab-grown diamonds and captivating designs. The range offers not only affordability but a sustainable and ethical option without compromising on price, value and integrity.”

When she’s not helping customers find their next piece of jewellery, Sarah-Rose is travelling the globe with her fiancée, with China, New Zealand and Egypt next on their list. And can you guess where her gorgeous engagement ring was sourced from? Her biggest takeaway from more than a decade in the jewellery world? “Kindness goes a long way. I hear so many wholesome stories and see so many acts of kindness, and that keeps our community strong. It’s all about taking care of each other and showing compassion.”

In 2024, Prouds unveiled a refreshed space, relocating next to Best & Less. The new store is light, bright and thoughtfully designed to showcase their exquisite range. With a team boasting nearly 70 years of combined experience, the passion and professionalism at Prouds are unmatched. “I am fortunate to have such a special team of staff with extensive knowledge of the industry. We love our jobs, and that love shines through every day.”

Click here for more information on Prouds The Jewellers at Elizabeth City Centre.