At Phone Mania we understand that each customer is unique. They should have something which suits them. So we go out and speak to phone users about how they would like a phone case to be. The information gathered is then used to design and manufacture cases which are then released into the market. Feedback on these products are direct and immediate because our retail presence allows the unique platform for face to face interaction with the consumer. We see phone accessories differently. We don't consider it a commodity. We see it as fashion: fast moving fashion. We listen to what customers want in phone accessories, see what is lacking in the market and then develop it. This is why we are first to market. This is how we are different.